Chloe Slater is taking aim at consumer culture on her new single ‘UGLY’
The Manchester songwriter previews her next body of work with a chaotic anti-consumerist anthem.
Chloe Slater has returned with a new single, ‘UGLY’.
Out now via Stolen Juice (AWAL), the track sees the Manchester songwriter taking aim at modern consumer culture, with repeated slogans including “buy now” and “don’t miss out” running through the song.
“I wrote ‘UGLY’ after watching a documentary on Netflix called ‘Buy Now: The Shopping Conspiracy’, which looks at where ‘away’ actually is when we throw things out,” Slater explains. “The song centres around this almost religious compulsion we have towards consumerism. Our ads are full of commandments, ‘buy now’, ‘don’t miss out’, and we’re promised heaven in the form of status and wealth if we follow the right path.”
She continues: “I frantically list products and capitalist tokens throughout the song to mirror the never-ending frenzy of the world we live in. I wanted it to feel chaotic, with a big sense of release in the chorus, something people can throw their hands up to and let go of at shows.”
‘UGLY’ marks Slater’s first new release since a breakout run that’s included support slots with Role Model, The Beaches, Courtney Barnett and Alessi Rose, as well as a recent arena tour in Belgium with Pommelien Thijs.
Out now via Stolen Juice (AWAL), the track sees the Manchester songwriter taking aim at modern consumer culture, with repeated slogans including “buy now” and “don’t miss out” running through the song.
“I wrote ‘UGLY’ after watching a documentary on Netflix called ‘Buy Now: The Shopping Conspiracy’, which looks at where ‘away’ actually is when we throw things out,” Slater explains. “The song centres around this almost religious compulsion we have towards consumerism. Our ads are full of commandments, ‘buy now’, ‘don’t miss out’, and we’re promised heaven in the form of status and wealth if we follow the right path.”
She continues: “I frantically list products and capitalist tokens throughout the song to mirror the never-ending frenzy of the world we live in. I wanted it to feel chaotic, with a big sense of release in the chorus, something people can throw their hands up to and let go of at shows.”
‘UGLY’ marks Slater’s first new release since a breakout run that’s included support slots with Role Model, The Beaches, Courtney Barnett and Alessi Rose, as well as a recent arena tour in Belgium with Pommelien Thijs.
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